Client: Better Collective
Industry: Sports Media & Sports Betting
Size: 20+ offices globally, 30 media brands, 400 million monthly visits
Location: Denmark
Challenge
Better Collective, a leading global sports media group, faced the challenge of managing a rapidly growing portfolio of sports data and media platforms. As the business scaled through acquisitions and internal growth, they needed a robust microservices architecture to support multiple applications and handle live sports data updates. This required a scalable, stable solution to integrate new systems quickly, ensure optimal system stability, and provide a smooth user experience across platforms.
Solution
Over a decade-long collaboration, Itekako supported Better Collective in developing and maintaining various web and mobile applications. The project involved building and optimizing Single Page Applications (SPA) with server-side rendering (SSR) for improved SEO and localization. Additionally, Itekako established a microservice backend architecture to handle the complexities of live data processing and real-time updates.
The team implemented DevOps processes for seamless deployments, system stability, and easy integration of new services. They ensured that the platforms were not only scalable but also optimized for content management and advertising through tools like Wordpress CMS, Zendesk, and AI-powered ChatGPT integrations.
Results
- Scalable Infrastructure: A microservices architecture that supports the continuous integration of new applications and ensures the stability of real-time data systems.
- Enhanced SEO: SPA applications with server-side rendering significantly improved search visibility and performance across platforms.
- Efficient Localization: Easy-to-use admin panels enabled quick content modification for various markets.
- Robust DevOps Support: Streamlined deployment and build procedures ensured system reliability, enabling smooth platform operations for millions of users.
Technology Stack
- Frontend: Angular, Javascript, Web components
- Backend: Node.js, PHP frameworks (PHPCake, PHP Slim, PHP Laravel)
- CMS Platforms: Wordpress, Modx CMS, Umbraco CMS
- DevOps: AWS, Codeship, Redis, RabbitMQ, Elasticsearch, Varnish, CI/CD tools, PostgreSQL, MySQL
- Integrations: Google Ads, Hubspot, AI with ChatGPT, Zendesk
Project Duration: 10 years
Team Size: 20+ developers, 7 DevOps engineers
