Client: BurdaStyle, part of the Burda Create! division under Burda, a tech and media company
Industry: Media, e-commerce
Size: Over 15,000 items in the e-commerce store and over 500,000 global user base

Challenge

BurdaStyle, a creative fashion magazine and e-commerce platform, relied on a legacy system dating back to 2009. The platform, which included e-commerce, content, and community features, was hosted on outdated technology with limited documentation and undocumented customizations. As a result, updates and maintenance became impossible. To ensure continuity and future growth, BurdaStyle needed a complete overhaul of its platform while safeguarding its extensive data.

Solution

Itekako partnered with BurdaStyle to design and implement a modern platform, addressing both immediate needs and long-term sustainability. Key components of the solution included:

1. Complete Redevelopment: Replacing the obsolete platform with a robust, maintainable system tailored to handle e-commerce, content, and community features.
2. Comprehensive Data Migration: Ensuring seamless transfer of user accounts, product catalogs, and community content to the new platform.
3. Future-Proof Support: Establishing detailed documentation and a support structure to ensure the platform’s sustainability and future maintenance.
4. Technology Integration: Leveraging PHP, Drupal, Magento, and Akeneo to create a scalable, user-friendly solution.

Results

• Modernized Platform: Delivered a reliable and scalable platform designed to enhance user experience and support future growth.
• Preserved Data Integrity: Successfully migrated over 15,000 items and extensive user data to the new platform.
• Sustainability: Provided robust documentation and maintenance capabilities to future-proof the platform.
• Organized Product Management: Designed and customized a product management system to handle both digital and physical products, with the ability to enrich them for various streams.
• Seamless Integration: Integrated with existing systems to track inventory, manage products, and automatically import newly created digital products.

Technology Stack

• Backend: PHP
• CMS and e-commerce: Drupal, Magento
• Product Information Management: Akeneo

Project Duration: 5 years
Team Size: 10 developers, 2 QA engineers, 2 DevOps and 1 project manager

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