CUSTOMER PROFILE

Client: LTSE
Industry: Fintech, Equity Management
Location: San Francisco, USA
Size: ~30,000 companies served

The Long-Term Stock Exchange (LTSE) is an SEC-registered national securities exchange that brings together long term-focused companies and like-minded investors to build value for generations to come.

‍CHALLENGE

In the equity management space, many companies used spreadsheets to keep track of their cap tables, which proved hard to maintain, collaborate on, and share. This created significant inefficiencies and potential for errors, making it difficult for startups to manage their equity effectively.

‍SOLUTION 

We developed a B2B platform from scratch for equity management, addressing the client's needs comprehensively. The platform included:

• User-friendly Interface: An intuitive and easy-to-use interface that simplifies equity management.
• Secure Data Handling: Advanced security features to ensure the confidentiality and integrity of sensitive equity data.
• Collaboration Tools: Features that enabled seamless collaboration among stakeholders.
• Scalability: Built to handle the rapid growth and increasing demands of the client’s expanding user base.

‍SUCCESS

The platform experienced rapid user growth, expanding from 0 to over 30,000 companies, and successfully transitioned from a free software model to a SaaS model, generating approximately $2 million annually within one year. This significant market adoption established the platform as a leading solution for equity management. Platform development was, from the start, handled in a way to support rapid growth.

• Robust Architecture: Designed and implemented a scalable and maintainable system architecture that can handle the growing number of users and data.
• High Performance: Achieved fast and reliable performance through optimized coding practices and efficient database management, ensuring smooth user experiences even under heavy load.
• Continuous Integration and Deployment: Established a CI/CD pipeline using Codeship, facilitating frequent and reliable releases, and reducing the time to market for new features and improvements.
• Seamless Integration: Integrated third-party tools like LaunchDarkly for feature flag management and Stripe for secure payment processing, enhancing the platform’s functionality and user experience.
• Comprehensive Testing: Conducted extensive testing, including unit tests, integration tests, and end-to-end tests, resulting in a highly stable and bug-free platform.‍

TECHNOLOGY / TOOLS

• Languages and Frameworks: PHP, JavaScript, React, Laravel
• Database: PostgreSQL (psql)
• DevOps and Deployment: Heroku, Codeship, part-time DevOps support
• Feature Management: LaunchDarkly
• Payment Processing: Stripe

Duration of the project: 8 years
Size of Itekako team: 7 developers, 2 QA engineers, 1 part-time DevOps engineer, 1 project manager

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